Protecting Your Search Engine Rankings (Part 2) Marketing Articles | September 7 Wholesale NFL Jerseys , 2010
To be on the safe side,?ensure that your webmaster is aware that absolutely no cloaking is acceptable. Make sure the webmaster recgonizes that cloaking of any kind will put your website at great risk.
Another immoral trick that illicit webmasters use to unnaturally increase their link popularity is the use of hidden text. Search engines usually use the words on web pages as an element in building their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to boost your search engine ranking than a page that does not contain text inclusive of keywords.
Some webmasters have evade from this formula by concealing their keywords in such a way so that they are not visible to any visitors to their site. An example Wholesale Jerseys China , they have used the keywords but blended them the same colour as the page's background colour such as an excess of white keywords on a white background. You won't be able to see these words with the human eye, however a search engine spider can spot them easily. A spider is the program search engines use to index web pages, and when it spots these invisible words, it goes back and boosts that page's link ranking.
Webmasters may be very intelligent and sometimes dishonest Wholesale Jerseys , but search engines have figured these tricks out. As soon as a search engine see the use of hidden text, the page will be penalized. The drawback of this is that sometimes the spider is a bit overzealous and will penalize a page by mistake. For example, if the background color of your page is blue, and you have placed blue text inside a black box Cheap Sports NFL Jerseys , the spider will only take note of the blue text and believe you are making use of hidden text. To refrain from any risk of false penalty, simply direct your webmaster not to select the same color to text as the background color of the page - ever!
There is another possible problem that can result in a penalty is called "keyword stuffing." It is vital to have your keywords present in the text on your page, but sometimes you can go a little overdone in your enthusiasm to please those spiders. A search engine uses what is called "Keyphrase Density" to conclude if a site is trying to artificially increase their ranking. This is the ratio of keywords to the rest of the words on the page. Search engines appoint a limit to the number of times you can use a keyword before it decides you have overdone it and penalizes your site.
This ratio is quite high, so it is very hard to surpass unless your keyword is part of your company name. If this is the case Cheap NFL Jerseys Wholesale , it is easy for keyword mass to soar. So, if your keyword is "renters insurance," make sure that you don't use this phrase in every sentence. Cautiously edit the text on your site so that the copy flows naturally and the keyword is not repeated incessantly. A good rule of thumb is your keyword should never appear in more than half the sentences on the page.
The final possible risk factor is known as "cloaking." Cloaking is when the server delivers a visitor to one page and a search engine spider to a different page. The page the spider sees is "cloaked" because it is not visible to regular traffic, and intentionally set-up to increase the site's search engine ranking. A cloaked page tries to feed the spider everything it needs to escalate that page's ranking to the top of the list.
It is normal that search engines have responded to this act of deception with utmost animosity Cheap NFL Jerseys Free Shipping , imposing steep penalties on these sites. The problem on your end is that sometimes pages are cloaked for legal reasons, such as prevention against the theft of code, often referred to as "pagejacking." However, such guarding is unnecessary nowadays due to the use of " off page" elements Cheap NFL Jerseys From China , like link popularity, that cannot be stolen.
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To be on the safe side, make sure that your webmaster is alert that absolutely no cloaking is acceptable. Make sure the webmaster recgonizes that cloaking of any kind will put your website at great risk.
Just as you must be hard-working in increasing your ranking and your link popularity, you must be equally diligent to avoid being unjustly penalized. So be sure to monitor your site closely and avoid any emergence of artificially boosting your rankings.
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