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What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address both aspects?

This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However Nike Air Max Fly 2020 Norge , you will have two different target audiences within that plan and you'll need to have a marketing strategy for EACH of these audiences.

The reason you'll need separate strategies and marketing activities to go with those strategies is because you will be talking to two very different audiences. And it will be important for you to speak and market to them based on what is important to them.

A message that works with one group may not hit home with the other. This will in large part depend on how similar or different these groups of people are. Your first task is to learn as much as you possibly can about each group. What problems do they each have that you can solve?

Make sure you can answer the following 10 questions about both groups of people:

1. Who are they?

2. Where do they live ... work ... play?

3. What problem do they have that you can solve?

4. How does your product or service fit into their life?

5. What else do they buy in your product or service category?

6. Where do they get information regarding your productservice?

7. What is most important to them?

8. What are they most afraid of?

9. What is their emotional connection to your productservice?

10. How will they rationalize purchasing your productservice?

If you can answer these questions you'll be ready to create marketing strategies to successfully win over each group.

(C) 2005 Debbie LaChusa

20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners successfully market their business, themselves, without spending a fortune on marketing. To learn more about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice Nike Air Max 2019 Norge , visit
The Four Biggest Social Network Marketing Blunders Marketing Articles | October 17, 2014
Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means Nike Air Max 720 2020 Norge , a code of conduct or behavioral plan ...


Unlike other forms of online marketing, social media marketing has no stone-set right and wrong behaviors; no cost-per-user statistics, and there is, by no means, a code of conduct or behavioral plan that must be adhered to. While pay-per-click advertisers and SEO experts are inundated with information on what is and is not effective Nike Air Max2 Light 2020 Norge , social media marketers are left without dedicated and accurate information.


That certainly does not mean that social media is not governed by some form of assumptions and expectations. It is social, and is controlled by collective opinion and user discussions. These four social media faux pas are unlikely to get you thrown off social media websites or banned from the discussion altogether, but they are best avoided for social media marketing success.


Using deceptive affiliate tactics.


Back in 2004, MySpace was the king of the social media stratosphere and spam was out of control. Hidden comments, fake "friend me" requests Nike Air Max Deluxe 2020 Norge , and endless blog posts all led to shady affiliate offers and utterly deceptive advertising banners.


There has since been a transformation within social media, one that has fought back against these tactics. The new social media environment accepts promotion and commercial influence, but dislikes being aggressively marketed to. As long as you keep your social media marketing tactics soft, value-filled, and useful Nike Air Max 93 2020 Norge , you will be rewarded with success. If you end up using an outdated and selfish strategy, you are likely to be rejected.


Pay-per-post marketing.


Blogs are part of the social media realm and are held to the same standards of behavior as any other service. They are treated as an outlet, yet at the same time neglected by users that could contribute. More than anything else, blogs are abandoned when they offer nothing beyond commercial use. Remember that, while your blog can be a money-maker Nike Air Max 2020 Norge , it may mean significantly more to your audience than it does yourself.


Thin, fake, and generic conversation.


Marketing expert Seth Godin has often asked his readers whether it's truly worth engaging in social media if your message is dry and generic. Many have seen the light, realizing that his suggestion was not to give up social media entirely, but to change their approach to become more unique and influential.


Social media communities can and will ignore you when you have nothing interesting to say. Join the conversation Nike Air Max Fury 2020 Norge , but do not treat it as something you can't change. Offer information and value beyond what is currently available and you will be embraced, appreciated, and financially rewarded; share the same old information and you will quickly fall out of favor.


The "friend everyone" approach.


The "friend everyone" approach is normally seen much like the affiliate strategy used by thousands of marketers in an attempt to reach a large audience in little time. It is a classic spam tactic, and it is one that is rarely successful for social media marketers.


The top Twitter users are not necessarily those with the most followers, just like the most popular Facebook pages are not those with the most likes. Build real relationships and you will be rewarded with . Cheap Jerseys From China Cheap Jerseys From China Cheap Jerseys Free Shipping Cheap Wholesale Jerseys Cheap Jerseys China Wholesale Cheap Jerseys China Free Shipping Cheap NHL Jerseys China Cheap NFL Jerseys China Cheap MLB Jerseys From China Cheap College Baseball Jerseys